COVID-19 has created and trained an army of savvy e-commerce users who would spend time buying online and ordering deliveries online on daily basis.
These are smart and informed consumers who spend time comparing prices across platforms. They read and they value your detailed product description. They scan through the verified user reviews one by one.
Influencers do not appeal to these consumers anymore. They have higher trust in normal users who have tried and used the products.
If your influencer marketing strategy was effective in 2020 and before, you will most likely need to realign your content marketing strategy in 2021 to include user-generated content (UGC). In 2021, brands will invest more to encourage users to share reviews of their experience with the products on social media platforms.
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