What is UX writing and why is it suddenly so popular?

 

1.  No jargon

Yes: Face not recognized.
No:
Error 123.

Always put yourself in the users’ shoes and use only the words they understand. In the first example, instead of using Error XXX that the developers would use, use the words a general user can understand without the need to search with Google.

 

2.  Provide a task to complete

Yes: Face not recognized. Pay with passcode.
No:
Face not recognized.

When an error occurs, provide an alternative solution or task to complete for the users. In the previous example, when an error occurs (face not recognized), provide the next task (pay with passcode) such that users know what to do next.

 

3.  Straight to the point

Yes: Face not recognized.
No:
We do not recognize your face.

Important things come first. Structure your sentence to go straight to the point.

 

4.  Action verbs/ words for tasks to be completed by users

Yes: Pay with passcode.
No:
Passcode can be used to pay too.

Whenever there is a task that requires action by the users, use action verbs/ words at the start of a sentence. This will make the statement clear and easier to read.

 

5.  A/B testing or usability testing

Always incorporate research into UX writing. Use A/B testing or usability testing to measure the effectiveness of different sets of writings.

  Set 1 Set 2
Success Rate 60% 70%
Average Time Taken 5s 2s

 

6.  Consistency and creativity

Add consistency and creativity to UX writing and a brand voice will be produced. To enable this, UX writer will need to come up with a company-wide editorial strategy and guidelines as part of its content strategy.

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