This is my first UX project in the Misk User Experience Design program. The goal was to apply the fundamentals of UX skills reaching to an interactive prototype. The project is about an e-commerce experience and the intersection of user and business needs on the web.
Challenge
A local retailer is looking to design a website that is focused on very specific users with 75–100 highly curated products from their current inventory. my job is to work with information architecture and interface design to produce a website that will be designed to suit the persona created.
Project Overview
Team: Rawan Alharbi, Asdaf Gadi, Renad Bohairy, and Essam Khashoggi.
Instructors: Rahaf Abunijem & Nouf Alghamdi
Project duration: 2 Weeks
Tools: Miro, Figma & Trello
We started off the project with general research about the business and its market. Then moved to conduct user research this whole process took most of the time which is one week and a half to build a good foundation about the business and its users.
Vintage Cups is an independent Instagram store based in Saudi Arabia. It is registered in maarouf and has amassed 27.4K followers. Their products range from antique tea sets to unique decorative ornaments globally imported for antique fans. They offer to ship and use direct messaging to engage with customers.
Competitor & Comparison Analysis (C&C)
We conducted a competitive analysis to identify standard features and best practices, see how others approach the design, and Identify opportunities to differentiate or innovate.
One-page Strategy
This one-page strategy will provide us with clear shared goals and an understanding of the organization’s vision. This may help us stay focused on the company’s goals and ensure the design aligns with the organization’s goals, mission, and values.
Screening & Interviews
We built screeners survey to help us find the targeted users by the business. We were able to gather over 100 responses from that response we were able to identify the age of the targeted users which was 35–45 years old. Our research target group is identified as antique collectors with an age range between 35 to 45. After the screening, we picked 14 participants who fit our general target group and interviewed them. Then listed the findings of the users from the interview to be ready for sorting and clustering.
Affinity Map and Synthesis
We started clustering the findings to gain insights about the users.
Persona
From the insights, we were able to build a persona that will help the team focus on the right target audience.
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