Groupe Morneau is the story of a family that built, within four generations, one of the biggest transportation companies in Eastern Canada. The brand essence had to be defined and consolidated to make Groupe Morneau distinct in the market. To stand out, it was essential to distance them from the industry’s stereotypical photos of truckers and step into the safety boots of road workers who brave the unknown to keep the economy moving. Morneau’s revamped website reflects the new brand strategy ? both in its UX and (UI) ? by positioning the company as a trusted partner rather than as a convenient transportation service.
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Morneau | LG2
