An Edit feature for Twitter (UX case study).
Project Duration: 5 days
Disclaimer: Please note that this project was developed as a task and it serves as a merely training purpose. I have no affiliation with Twitter.
Brief: The purpose of this case study was to analyse an already existing and highly used app so as to incorporate a new feature. I had to investigate and empathise with users to understand this pain so I could come up with solutions to solve it.
My Role: I worked on user research and Design, creating a concept for a new feature for a popular App: Twitter
What is Twitter and how to use it: Twitter is a free social networking site where users broadcast short posts known as tweets. These tweets can contain text, videos, photos or links. To access Twitter, users need an internet connection or smart phone to use the app or website, Twitter.com.
Twitter, a social networking site launched in 2006, is undoubtedly one of the most popular social media platforms available today, with 100 million daily active users and 500 million tweets sent daily.
What is Twitter used for?
- Twitter for Marketers
- Twitter for Reporters
- Twitter for PR Teams
- Twitter for Individuals
Twitter Business Model: Twitter makes most of its money through advertising. In fact, advertising represents more than 85% of revenues. Advertising includes Promoted Ads, Follower Ads, and Trend Takeovers. All ads are marked as “Promoted” on the feed.
Position in the Market: Next, I moved to understanding Twitter’s position in the market, I needed to know several things which include:
– What are they known for?
– What are they used for ?
– Who are their direct and indirect app competitors?
– What is unique about Twitter compared to the competitors?
– Why do people use them on a daily basis?
Then I made a competitive Analysis chart that helped me to discover major direct and indirect competitors to Twitter. Please note, I only focused on few of the features.
From the analysis above, it led to a conclusion that made me understand what could possibly be added to them.
Market Positioning Chart: Next, I used the market positioning chart to determine the area where twitter is located and also the untouched area.
The Market Positioning Chart helps to indicate where Twitter users and competitors are based, how they communicate and share post. I decided on these two features based on the feature I was focusing on: Edit Post
User Persona: After analyzing all these information above, I was able to build my user persona: Peace.
User Journey: After getting a brief of my user, I went ahead create a journey map to understand the user and see opportunity for a new feature to be added.
Also, the journey map helped me to identify and define the problem better.
What is the problem: Allow users to edit tweet.
How Might We? How might we allow users to edit their tweet after posting.
Minimum Viable Product: The MVP approach is based on the premise that you can provide sufficient customer value by delivering minimal features that early adopters will use.
My minimum viable product is an edit tweet feature that allows its users to edit tweets after posting.
User Flow: Next, I created a user flow to indicate the navigation within the new feature.
I redesigned all screens from scratch, thereby using it as a form of practice too.
Phone High Fidelity:
Dashboards:
Tweet Edited Screen:
In summary;
Editing Peace pinned tweet.
Web Version High Fidelity:
Next;
Next;
Success:
– Allow users to edit tweet; Users have identified with the new feature and are already using it which leads to people making more tweets.
Failure:
– Users don’t use the feature
– Users don’t notice the feature
– Decrease in the user of the App
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