Case study: Redesigning the design process

A blossoming plant placed on top of two books


I interviewed eight people, took notes, and recorded answers to recheck later in the process.


Later in the process, however, I felt the need to gather quantitative data on how people use their eBook reader apps. I prepared a short 4-question survey asking attendants to answer a few short questions and upload a screenshot of their most-used e-book app.

This simple task provided useful information on what settings users often use to read digital text on their electronic devices. This information helped me avoid making a biased decision.

A woman covering her eyes
  • Eye Strain: Users often suffer from eye strain after a long time of reading on electronic screens.
  • Distractions: Users are often distracted on electronic devices by notifications and the tendency to check other apps.
  • Feel: Book readers tend to like the feeling and the smell of paper which isn’t provided by the e-book.
  • Sense of Achievement: Many readers enjoy gathering books on their shelves.
  • Audiobook Control: Users who are distracted while listening to audiobooks mostly have to relisten to some parts of the book.

Dark Mode

A smartphone in dark mode

Rest Prompt

Illustration of notification prompts

Matte Screen Overlays

This could be implemented as a recommendation for savvy users, or as redeemable gifts for achievements to build loyalty.

A smartphone with glossy screen placed behind a matte screen protector

Focus Mode

Another attempt to help build the habit of reading longer for users was to award achievements for focused reading.

Sharable Library

Text Assistant for Audiobooks

This would be resolved by adding synced text to the audio player with the ability to select exact sentences to start playing from, enabling accurate rewinding or fast forwards for less hustle and a smoother experience.

User Flow

A user flow map

Red Routes

A red routes table for an e-book reader app

Information Architecture

This eliminated the need for low-fidelity wireframes and turned out to be more productive, easier, and faster than the usual process.

Detailed information model based on card sorting


A couple of high-fidelity mobile screen mockups in grayscale

Design System

A visual showcase of the final product can be seen on Behance.

The research was self-funded and not limited by any company priorities, such as time or budget, and I was able to spend more time uncovering deeply underlying pain points and resolving them with creative solutions.

The design process was also intriguing since I had the freedom to bend the process, skip steps, and overwork aspects as needed. This taught me that for the design process to work its magic, it needs to be designed to match the problem first.

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