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In this article, I address some of the amazing UX strategies and laws that Google Map uses in the app design which makes the Google Map app super useful and effective.
So without further do, let’s take a look!
1. Jakob’s Law
In the Google map photos section, you will find out the gallery looks similar to your phone gallery or any Image sharing platform, because When making changes, minimize discord by empowering users to continue using a familiar version for a limited time.
Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.
2. Doherty Threshold
Google doesn’t want you to wait for the location, while searching any location you will notice that the bottom sheet appears with a loading indicator or design skeleton, etc which means it will show your search content shortly.
Productivity soars when a computer and its users interact at a pace (<400ms) that ensures that neither has to wait on the other.
3. Von Restorff Effect
If you will search specific location, you will find (the ad’s card) on top of the list but visually different from other card results. It clearly shows you how Google cleverly uses the Von restore effect in the design.
Predicts that when multiple similar objects are present, the one that differs from the rest is most likely to be remembered.
4. Fitt’s Law
To make design useful, google adds every key action near to your finger while looking for any location, you don’t need to struggle, every key buttons are just near to the thumb range.
The time to acquire a target is a function of the distance to and size of the target.
5. Law of Proximity
Google Maps perfectly placed all the related elements into specific groups or categories. It helps the users to take the action effectively.
Objects that are near, or proximate to each other, tend to be grouped together.
6. Law of Similarity
Google perfectly utilized the use of colors, every primary actions are in blue color, even the tooltip. They design their elements with the same blue color to make their design more consistent and relatable.
The human eye tends to perceive similar elements in a design as a complete picture, shape, or group, even if those elements are separated.
7. Goal-Gradient Effect
If you will search for any location and are willing to see the direction, Google Maps show you the best three option near your finger with (Highlighted START blue button) Provides a clear indication of progress in order to motivate users to complete tasks.
The tendency to approach a goal increases with proximity to the goal.
8. Aesthetic-Usability Effect
With all distractions and a lot of options inside the screen, still you can find every option perfectly placed and visually appealing to the eyes. This is a perfect example of a designed interface beautifully and user-centric.
Visually pleasing design can mask usability problems and prevent issues from being discovered during usability testing.
In conclusion, Google Maps has proven to be an exceptional example of how to use UX laws effectively to create a seamless user experience. By incorporating principles such as the law of proximity, the law of similarity, and other UX laws, Google Maps has created a user interface that is both intuitive and efficient. Google Maps has been successful in simplifying the complex process of navigation by utilizing a combination of visual cues, user-friendly icons, and straightforward instructions.
Overall, Its user-friendly interface and personalized approach have set a new standard for UX design, making it a benchmark for other applications to follow. As Google Maps continues to innovate and evolve, we can expect to see even more groundbreaking changes that will continue to enhance the user experience.
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