We partnered with Nida, a visionary healthcare apparel brand, to create a brand identity that captures their unique promise of reforming children’s healthcare workwear.
Drawing inspiration from the heart of Nida’s purpose, we created a vibrant
collection of custom textile patterns that fuse bold, organic shapes with a
playful, colorful palette, purposefully designed to grab children’s attention
and serve as a connection point between doctors and patients. The result
is a visual identity that carefully balances playfulness and professionalism,
incorporating a hand-drawn mark of child’s smile that is complemented by
an elegant serif logotype.
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