Posted on: 29 August 2023
We’ve heard many clients feel understandably frustrated that if the users could simply WAIT (often after entering a lot of data), they’d see the value of a product or service. The reality is people are generally just not that patient. They want something of value early; design this part of the experience.
Other key things to keep in mind:
- If the value is at the end of a user’s journey, you can often bring some aspects of value forward.
- Don’t assume you know what that value might be. That is what customer and user research is for.
- People are willing to input more once they’ve received something in return (reciprocity principle).
- Don’t assume users or customers will trust you, especially on something new or unfamiliar. Design for an initial level of trust right away.
- And be extremely clear on things like privacy when you ask for data input.
- If providing a form of value must take time, visualize and communicate the progress towards getting the value so the user stays motivated to keep going (and stays in control).
